FAQ
Frequently asked questions
Frequently asked questions about Finch Theory and the Commercial Operating System™.
What is a fractional commercial engagement?
A fractional commercial director is a senior commercial function operating at a fraction of the hours of a full-time hire, accountable for commercial outcomes rather than advice. In a typical retained engagement the time commitment is two to four days a month, covering a pipeline review, direct outreach and relationship development, a commercial meeting or pitch, and a standing conversation with the founder to keep strategy and execution aligned.
Is Finch Theory only for professional services firms?
No. Finch Theory works with established businesses that already have relationships, reputation and revenue, but no system turning that value into predictable, repeatable growth — it is not limited to a specific industry.
What does the Commercial Operating System™ Review actually involve?
It is a 90-minute structured diagnostic, face to face or by Zoom. It maps what your business already has across all five foundations of the Commercial Operating System™ — Relationship Intelligence, Data Architecture, Technology Infrastructure, Communication Engine and Commercial Process — and identifies where the gaps are costing you growth. You leave with a clear picture of what is working, what is missing, and where the highest-value gap sits.