Privacy Policy

Last updated: September 2026

Who we are

Finch Theory is a trading name of Matthew Steiner, operating as a strategic growth consultancy based in London, United Kingdom. This privacy policy explains how we collect, use and protect personal data submitted through finchtheory.com.

For data protection purposes, the data controller is Matthew Steiner, Finch Theory. You can contact us at matthew@finchtheory.com.

What data we collect

We collect personal data only when you choose to provide it to us. This includes:

Contact enquiries: your name, email address and the content of any message you send via the contact form or by emailing us directly.
Email communications: data contained in any email correspondence you initiate with us.

If you accept analytics cookies, we use Google Analytics 4 to understand how this website is used (see Cookies, below). We do not use third-party advertising pixels, and no personal data is collected passively from a visitor who declines or has not yet been asked.

How we use your data

We use the personal data you provide solely to:

Respond to your enquiry or message
Conduct an initial consultation or scoping conversation
Send follow-up information you have requested

We do not use your data for marketing purposes without your explicit consent, and we do not add you to any mailing list without asking first.

Legal basis for processing

We process your personal data on the basis of legitimate interests (responding to a direct enquiry you have initiated) and, where applicable, consent (where you have explicitly agreed to receive further communications).

We do not sell, rent or share your personal data with third parties for marketing purposes. We may share data with trusted service providers who help us operate this website (such as email hosting), only where those providers are contractually bound to protect your data in accordance with applicable law.

We may disclose personal data if required to do so by law or in response to a valid legal request.

Data retention

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Contact enquiries that do not result in an ongoing relationship are typically deleted within 12 months.

Your rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing of your data
Withdraw consent at any time (where processing is based on consent)
Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at matthew@finchtheory.com. We will respond within 30 days.

Cookies

When you first visit this website you are shown a cookie notice offering Accept or Decline. Nothing beyond what is strictly necessary for the site to function is set until you accept.

If you accept, we use Google Analytics 4 to understand how visitors use the site so we can improve it, with IP addresses anonymised. No personal data is collected through analytics; pages viewed and approximate usage patterns are recorded, not who is viewing them. If you decline, no analytics cookie is set and nothing loads.

You can change your choice at any time by clearing this site’s cookies in your browser, which will make the notice appear again.

External links

This website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

Changes to this policy

We may update this privacy policy from time to time. The date at the top of this page reflects when it was last revised. Continued use of the website following any changes constitutes acceptance of the updated policy.

Contact

For any questions about this privacy policy or how we handle your data, contact us at matthew@finchtheory.com.