Last updated: June 2026

Who we are

Finch Theory is a trading name of Matthew Steiner, operating as a strategic growth consultancy based in London, United Kingdom. This privacy policy explains how we collect, use and protect personal data submitted through finchtheory.com.

For data protection purposes, the data controller is Matthew Steiner, Finch Theory. You can contact us at [email protected].

What data we collect

We collect personal data only when you choose to provide it to us. This includes:

We do not use tracking cookies, analytics scripts, or third-party advertising pixels on this website. No personal data is collected passively from visitors.

How we use your data

We use the personal data you provide solely to:

We do not use your data for marketing purposes without your explicit consent, and we do not add you to any mailing list without asking first.

Legal basis for processing

We process your personal data on the basis of legitimate interests (responding to a direct enquiry you have initiated) and, where applicable, consent (where you have explicitly agreed to receive further communications).

Data sharing

We do not sell, rent or share your personal data with third parties for marketing purposes. We may share data with trusted service providers who help us operate this website (such as email hosting), only where those providers are contractually bound to protect your data in accordance with applicable law.

We may disclose personal data if required to do so by law or in response to a valid legal request.

Data retention

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Contact enquiries that do not result in an ongoing relationship are typically deleted within 12 months.

Your rights

Under UK GDPR, you have the right to:

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

Cookies

This website does not use cookies. No cookie consent banner is displayed because there is nothing to consent to.

External links

This website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

Changes to this policy

We may update this privacy policy from time to time. The date at the top of this page reflects when it was last revised. Continued use of the website following any changes constitutes acceptance of the updated policy.

Contact

For any questions about this privacy policy or how we handle your data, contact us at [email protected].